Shikhar Insurance
National Life

The board has started preparations to advertise based on television viewership.

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२०८१ माघ ८, मंगलवार १३:१४
Hyundai
NCELL
NIMB

Kathmandu. The Advertisement Board has started preparations to release Television Rating Points (TRP). The board has started preparations to release the viewership of televisions and place advertisements on televisions on the same basis.

So far, there has been no data on how many people are watching television in real time in Nepal. Board Chairman Laxman Humagain said that discussions have been held to start an international practice of receiving advertisements based on television’s TRP.

Citizen Life
Kumar Bank
Prabhu Insurance

Chairman Humagain informed that discussions have been held to distribute advertisements based on the popularity of television and the popularity of the programs broadcast on television. He believes that this discussion will help determine the TRP of telecines and facilitate advertising based on that.

News Agency Nepal

 

GBIME

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