सिंहदरबार संवाददाता
Kathmandu. After three consecutive years of success with Unilever’s brand ‘Sunsilk Dashain Vibes’ campaign, Sunsilk has taken its initiative to new heights. This year, the campaign has been reimagined as ‘Sunsilk Vibes’, broadening its reach to celebrate not just the festive season but also the essence of everyday life.
The new theme line, ‘My Hair, My Vibes’, encouraged participants to capture the important role their hair plays in their lives. Sunsilk has always been about setting trends and building a sense of community. Sunsilk Vibes quickly evolved into a celebration of hairstyles and personality, blending modern trends with traditional culture.
The campaign invited participants to explore and share their experiences with hairstyles—from timeless classics to bold, contemporary looks. The campaign wasn’t just about hair; it was also about expressing yourself and embracing your unique spirit.
This year, participants from across Nepal shared their Sunsilk Vibes on social media, showcasing their playful, sleek, festive, and bold hairstyles. Each post was a reflection of their personality that helped bring out the excitement in everyday moments. With a catchy ‘Sunsilk Vibes’ song as the soundtrack, the participants not only showcased their hair styles but also their personal stories.
The campaign culminated on Magh 4, 2081 with the announcement of this year’s Sunsilk Gang of Girls. The winners – Ms. Akriti Aryal, Ms. Manisha Lama, and Ms. Suhana Thakur – stood out from the rest with their unique style and creativity. Each winner received Rs 100,000 and the opportunity to join Sunsilk ambassadors Prisma and Princy to represent the brand, helping to create a sisterhood that embodies confidence, beauty and self-expression.
This year’s Sunsilk Vibes campaign has reached new heights, generating 22.9 million views across various platforms. The overwhelming response demonstrates Sunsilk’s strong connection with its audience and its growing enthusiasm for celebrating individuality through hair.
With each edition of Sunsilk Vibes, the brand continues to push the boundaries by creating campaigns that resonate deeply with its audience. Embracing the philosophy of ‘My Hair, My Vibes’, Sunsilk has inspired Nepali girls to express themselves by fearlessly showcasing their culture and style.
This year’s Sunsilk Vibes wasn’t just a campaign; it was a revolution. The campaign helped bring all Nepalis closer together, encouraged creativity, and strengthened Sunsilk’s position as a pioneer in promoting confidence, community, and individuality.
Sunsilk is truly leading the way by reminding us that all kinds of vibes—and great hairstyles—are everywhere.
प्रतिक्रिया दिनुहोस्