Kathmandu . Emami Limited, one of India’s leading personal care and Ayurvedic wellness companies, has launched an ambitious new campaign – ‘Navratna Beat Massage 2025’ – across Nepal, aiming to deliver direct consumer engagement and real-time product experience with its iconic Navratna Oil.
This unique 70-day activation will span 24 districts across Eastern and Western Nepal, with a sharp focus on the Terai region.
The initiative will provide free 2-minute Navratna head massages through more than 300 branded salons and 60 mobile stalls, introducing thousands of consumers daily to the cooling and stress-relieving benefits of Navratna Oil, made from a powerful blend of nine Ayurvedic herbs.
Two dedicated teams will travel over 100 kilometers daily, bringing the experience to life through interactive stalls, vehicle branding, public announcements, and gamified activities such as the 2-Minute Challenge, Cool Cool Performance, and more.
The campaign is expected to reach over 60,000 consumers through direct engagement, including 12,000+ wet samplings (massages) and 30,000+ dry samplings (sachet distributions).
Mr. Vikas Tiwari, Brand Manager – Navratna Oil, shared his excitement about the campaign, stating: “With Navratna Beat Massage 2025, we aim to remind consumers that relief and freshness are just two minutes away. This campaign brings the brand closer to our users, allowing them to truly feel the cool comfort that Navratna Oil offers – naturally and effecti vely.
We believe this engagement will further establish Navratna Oil as a trusted wellness companion in every Nepali household.” With the rising stress levels and urban fatigue, Navratna Oil’s message is simple and strong: ‘Cool Cool Navratna, Anytime, Anywhere.’
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