Kathmandu. We have been trying to make LG a presence in Nepal for the past 40 years. To celebrate our 40th anniversary, we have offered a good scheme to our customers, offering up to 40 percent cashback on any product purchase, up to 40 percent discount on previous purchases, and gifts that will not leave empty-handed.
What is included in this scheme is that we have given a maximum of 40 percent cashback on TV and audio systems. We have provided free insulation in ACs. In addition to the good price, we have also provided free insulation with every AC purchase.
Similarly, we have reduced the price and gifted an Airfire to customers who buy refrigerators. Customers who buy Double Dot get a mixer free, cooker free, and vacuum free.
Similarly, we have given cashback to those who buy a vacuum cleaner. We give cashback plus tablets to those who buy a dishwasher. We have given free surf up to 6 kg to those who buy a washing machine.
We have given a cooking kit free to those who buy a microwave oven. This is also of good quality. We have brought it to make it free from the hassle of bringing things from where to cook at home. Customers can also enjoy the cooking kit. There are 7 basket products. There is a TV, refrigerator, fridge, washing machine, micro oven, vacuum cleaner and audio system.
In the product category, we have an audio video product. Which includes TV audio systems, video systems. There are also different categories in TV. In terms of size, we have TVs from 86 inches to 32 inches. In washing machines, we have washing machines with capacities from 2100.
In refrigerants, we have capacities from 600 liters to 190 liters. In AC, there are 3 categories of ACs, namely VRF, Casserose and Normal. Similarly, in another microwave, there are micro ovens from 32 liters to 21 liters. Similarly, there are vacuum cleaners with 2100 watts and 1800 watts.
We have given a 10-year warranty on most of our products. For example, we have given a full 2-year warranty on TVs. We have given 10 years on refrigerators. There is also a 10-year warranty on washing machines. We have given a 10-year warranty on major products.
LG has a slogan called ‘Life Good’. After using this product, people’s living standards rise one step higher. LG is making new innovations. Our idea is to use the technology of these innovations to improve the living standards of Nepali customers.
By connecting to WiFi, we can use ThinkU. Through which we can control the refrigerator, AC, and generator at home from here. LG is making people’s lives easier. Now we have brought a WiFi-powered microwave oven to the market.
Then when I command from my mobile to make this, the microwave automatically makes it and gives it to us. Our products are very much loved by customers in the Nepali market. Our products are available in the market from east to west. We have more than 600 dealer net shops.
Customers can get all the products from there. There is no problem with LG products and even if there is, we solve that problem within 24 hours. We are encouraging customers to use LG products without hesitation. LG is adopting the world’s latest technology and bringing it to the Nepali market. We are getting very good feedback from customers.
Roughly, our share in the Nepali market is above 41 percent. In EMI, we have a bank through. The interest rate is 0 percent. There is no charge. To accommodate all customers who do not have a credit card, we have also implemented a simple installment program with Jagdamba Finance.
In that, after completing some processes, you can take our products in installments. If you do it with a bank, there is a 0 percent down payment and if you do it with a finance company, you have to make a 30 percent down payment. They get it in installments for up to one year.
(Based on a conversation with Purushottam Bhandari, National Sales Head of CG Electronics)
प्रतिक्रिया दिनुहोस्